Homegrow Home Loans

What is Homegrow?

A recently formed Johannesburg based company Homegrow assists those in the market for home loans and related products. There are a few different names for this type of service - it`s known variously as home loan origination, home loan aggregation or mortgage origination. What it basically boils down to is that this is a company that assists you in choosing a suitable home loan from the many options available out there.

Homegrow asserts itself as a fast and client friendly mortgage service provider, with an analytical bent. It focuses on going into all the necessary detail of all the home loan options, as well as your personal needs, in order to source the most appropriate offer for you.

The company takes great pride in emphasising its objectivity. It does not sell any products of its own. Instead it has relationships with all the major home loan providers in South Africa and is not allied to any particular one. This allows it be strictly impartial in the advice it gives, and in its sourcing of home loan offers. It places itself on your side of the equation in the property bond business.

While only formed as recently as 2005, it has nonetheless managed to establish itself as a solid force in the market, thanks mainly to its dedicated concentration on cultivating good relationships with lenders, allowing it to obtain an efficient service from then. In turn it fosters equally good relationships with its home loan clients, taking pains to understand their needs thoroughly in order to successfully deliver meaningful advice.

How Does Homegrow Work?

Homegrow offers a range of primary services - these are: new home loan sourcing, second bond sourcing, bond switching, debt consolidation and bridging finance. In all these areas it takes on the role of, firstly, discerning your needs and then finding options from various lenders that will fulfill these. It then lays them all out for you, giving advice on which would be the best to go for.

Homegrow areas of speciality

New home loan and second bond sourcing are self-explanatory, but perhaps the others bear some explanation.

Debt consolidation is where Homegrow approaches lenders on your behalf to obtain a single debt package to cover all your diverse debts, so that you end up only one creditor a single amount. The benefit of this is that you`ll have one interest rate for all your debts, and can often get a more favourable rate than applies to some of your individual debts.

Bridging finance is where you have sold your home and are waiting for the transfer to be registered in order for the proceeds of your sale to be released. Homegrow advances you a high percentage of this amount so that you have cash on hand immediately.

If you have a bond, but are not entirely satisfied that it suits your current requirements as well as it previously did, Homegrow will source you a new bond, and facilitate a switch from your existing bond to a new one.

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4/18/2008 2:46:30 PM